We have developed this visionary process, Intelligentlogo®, that we activate every time we teach a brand how to speak. This is our crystal ball, our secret, to build memorable, fresh and energetic visual identities. We help brands adapt and live. We go even further: we deal with brand management to surprise again and again. That’s what we are good at and our customers, large companies or lively start-ups, trust our way of doing things.
Have you ever thought about what a logo says? Yes, an intelligent logo can speak. A logo is not the brand or the company’s identity. It is the symbol that supports the company’s identity and that makes brand promise identification possible. It doesn’t have to be similar with what your competitors have, nor should it be completely different just to be different.
It must have a symbolism, transmit a message, be representative for the company. Our design approach relies on a complexly developed process that leverages creative talent, math algorithms and business expertise to make a logo intelligent.
We help brand owners discover how they themselves perceive their brand, but also how customers from the outside world also see their brand. Understanding these differences in perceptions are essential to improving your brand and your relationship with the customer.
Consumer use symbols to interpret the world. The study of signs and their meaning is called semiotics which is also known as "science of signs". The semiotic approach may yield different perspectives on branding, it is an intangible assets that generate value for a company. Brands are powerful entities because they blend functional, performance based values with emotional values.
For a company to effectively 'own' a colour in its sector can provide an enormous competitive advantage, achieving instant recognition – in some cases even without a logo, or even a mention of its name. That's the power of colour, done right. Predicting consumer reaction to color appropriateness is far more important than the individual color itself.